CMO - Fractional (US-Based, Global Brand)

SPELL seeks a strategic US-based Fractional CMO to drive the next growth phase for this established fashion brand. Having built strong foundations in Australia and initial US presence, the company is ready to scale with focused intent.

This role involves direct partnership with the CEO and leadership team to refine positioning, identify untapped opportunities, and maintain global brand coherence. The position offers high autonomy and real influence across brand, product, and commercial decisions in shaping a globally recognised brand.

• Accelerate existing US presence by sharpening positioning and unlocking growth opportunities
• Identify areas where potential is being missed across channels, customers, or messaging
• Build clear, commercially grounded growth roadmaps for US market expansion
• Elevate integration between brand building and performance marketing strategies
• Apply strong US market lens whilst maintaining global brand integrity
• Provide senior marketing partnership to leadership team on strategic decisions

• Proven experience scaling brands in the US market, ideally within fashion or consumer sectors
• Deep understanding of balancing brand building with performance marketing
• Strong grasp of customer acquisition drivers and repeat purchase behaviour
• Ability to focus on high-impact initiatives whilst cutting through market noise
• Comfortable both setting strategic direction and pressure testing execution
• Experience working at senior marketing levels with leadership teams

Spell is a consumer-focused brand with strong presence in Australia and the United States, currently in a growth phase. The company specialises in building connected, high-performing brands within the fashion sector, with a vision to inspire beautifully in harmony with people and planet.