Lead growth initiatives for AI-driven ERP solution targeting wholesale distributors, building comprehensive marketing engine from paid channels to pipeline generation.
Operlinx seeks a fractional CMO to spearhead growth in the supply chain software market. You'll build a comprehensive marketing engine that positions our AI-driven ERP as the market leader for wholesale distributors moving beyond legacy systems.
This role demands proven expertise in B2B SaaS pipeline generation, with focus on SMB operations buyers. You'll establish paid channels, outbound motions, and inbound strategies that compound effectiveness monthly whilst generating measurable revenue outcomes.
- Build and launch paid channels that generate high-intent buyers into the pipeline
- Develop outbound motion generating qualified pipeline consistently
- Create inbound engine attracting qualified organic traffic
- Design marketing motion that compounds effectiveness monthly
- Position Operlinx as the recognised market leader
- Drive specific revenue outcomes with measurable results
- Proven track record building pipeline at early-stage B2B SaaS company
- Experience marketing to SMB operations buyers specifically
- Track record driving outbound motions generating consistent qualified pipeline
- Built paid channels converting into measurable revenue
- Can demonstrate specific revenue outcomes personally driven with numbers
- Experience with supply chain or ERP industry preferred
Operlinx provides an AI Supply Chain Operating System built with modern technology to replace legacy ERP systems. The company serves small and mid-sized wholesale distributors, helping them manage inventory, sales orders, purchasing and accounting in one integrated solution that learns, predicts and adapts.
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