USA Fractional CMO (B2C Subscription)

JobHire.AI seeks a results-driven CMO to rebuild their marketing function with predictive unit economics and fast iteration cycles. You'll establish end-to-end funnel metrics, manage multi-channel spend through ROI models, and deliver measurable results within 30-60 days.

This role combines strategic leadership with hands-on execution, focusing on B2C subscription growth, attribution optimisation, and cross-functional collaboration with product and engineering teams.

• Develop growth marketing strategy with predictive channel-level unit economics
• Establish end-to-end funnel metrics from creative to customer activation
• Implement testing framework with hypothesis validation and decision criteria
• Build attribution stack with 85%+ coverage and identify improvement areas
• Manage advertising spend across Google and Meta through ROI models
• Audit team structure and define ownership areas with clear KPIs

• B2C subscription scaling experience with proven MRR growth track record
• Strategic and hands-on approach with ad platform and data expertise
• Technical knowledge of events, pixels, data pipelines, and attribution systems
• Experimentation-focused mindset with high testing velocity capabilities
• Cross-functional collaboration skills across marketing, product, and engineering

JobHire.AI is an AI-driven job search platform that automates applications for users. The profitable company grows 35% month-over-month, employs 40 people, and is backed by investors including Deel Ventures and unicorn founders.