Fractional VP of Sales
Fractional VP of Sales. Pipeline Built.
Senior sales leadership that builds your revenue team, installs the process, and drives repeatable pipeline — without the cost of a full-time VP hire.
Why sales teams choose Fractionus
Vetted operators only. We shortlist experienced VPs of Sales with track records in your GTM model, deal size, and industry.
- Fast start. Typical kickoff in days, not months.
- Flexible engagement. 2–3 days/week, day rate or retainer.
- Clear outcomes. Sales process, team structure, quota model, pipeline targets, and coaching cadence.
What is a Fractional VP of Sales?
A Fractional VP of Sales is a senior revenue leader who partners with your business part-time to own the sales function — strategy, process, team, and performance. They bring the same leadership you’d expect from a full-time VP: building the playbook, running the hiring process, coaching the team, and holding the pipeline accountable. The difference is they do it at a fraction of the cost, without a permanent headcount commitment.
Where they go deep
- Sales process design and CRM implementation
- Territory design, quota setting, and comp plan structure
- Sales team hiring, onboarding, and performance management
- Pipeline management and forecast accuracy
- Sales enablement, playbooks, and objection handling
- Sales and marketing alignment
Fractional CSIO
Ex-SoundCloud
Fractional CRO
Ex-Heineken
Fractional CXO
Ex-McKenzie
Fractional GTM
Ex-Salesforce
Fractional Head of AI
Ex-GE Capital
Fractional COO
Ex-Glossier
Fractional CTO
Ex-Afterpay
Fractional CTO
Ex-Google
Fractional CPO
Ex-Pleo
Fractional CTO
Ex-BMW
Fractional CPO
Ex-@ Lego
Fractional CFO
Ex-We Are Brands
When to hire a Fractional VP of Sales
- You’re transitioning from founder-led sales. The founder has been closing every deal and it’s no longer scalable — a fractional VP builds the team and the system to replace them.
- Your pipeline is inconsistent. Some months are great, others are terrible, and nobody knows why — a fractional VP diagnoses and fixes the process.
- You’re hiring your first sales reps. Getting your first hires right is critical — a fractional VP writes the job spec, runs the interviews, and sets them up to succeed.
- You need accountability without a permanent hire. A fractional VP holds the revenue number without a $200K+ salary commitment.
What does engagement look like?
Most companies engage a Fractional VP of Sales at 2–3 days per week, enough to run the weekly cadence, coach the team, and own the pipeline. Common formats: monthly retainer, quarterly sprint, or project-based for a specific build phase.
Typical 90-day deliverables
- Sales process and CRM audit
- Ideal customer profile (ICP) and qualification framework
- Sales playbook and onboarding guide
- Quota model and compensation plan
- Pipeline review cadence and forecast model
- First hires recruited and onboarded (if applicable)
Fractional VP of Sales
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Why the fractional model is surging
Sales leadership is one of the most expensive and highest-risk full-time hires a company can make. A fractional VP of Sales gives you the strategic ownership of a senior hire — without the $200K+ base, the OTE risk, or the 6-month ramp period. The fractional model is increasingly the default for scaling companies that need senior sales leadership now.
How Fractionus works
- Brief us once. Your GTM model, current team, revenue stage, and sales goals.
- Shortlist in days. Meet 2–3 vetted fractional VPs of Sales matched to your market and stage.
- You choose. Interview, check fit, and select your leader.
- We handle everything else. Paperwork, billing, and smooth scale-up/scale-down.
What you’ll get — and measure
- A sales team with a clear plan, cadence, and performance accountability
- A CRM your team uses and leadership trusts
- Pipeline coverage, win rate, and average deal size tracked weekly
- A forecasting model that gives your board confidence
Fractional leaders from top brands
Frequently Asked Questions
Common questions about working with a Fractional VP of Sales through Fractionus
How is a fractional VP of Sales different from a sales consultant?
A consultant recommends. A fractional VP of Sales leads — they own the pipeline, coach the team, and are accountable for the number. It’s an embedded leadership role, not an advisory one.
Do we need a CRM before starting?
No. Many fractional VPs of Sales help select and implement the right CRM as one of their first deliverables.
How quickly can we start?
Most clients meet shortlists within a week and kick off within days after selection.
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