Hire a Fractional Marketing Analytics Manager
Fractional Marketing Analytics. Know What’s Actually Working.
Senior marketing analytics expertise that builds the attribution model, channel reporting, and performance measurement framework your marketing team needs to spend confidently and optimise relentlessly.
Why marketing teams choose Fractionus
- Vetted practitioners only. We shortlist Marketing Analytics Managers with commercial track records in your channel mix and business model.
- Fast start. Typical kickoff in days — most fractional marketing analysts can identify the top attribution and measurement gaps within the first week.
- Flexible engagement. 1–2 days/week, retainer or sprint-based around your reporting and planning cycles.
- Clear outcomes. A working attribution model, clean channel performance reporting, accurate unit economics, and a marketing team that makes data-led decisions with genuine confidence.
What is a Fractional Marketing Analytics Manager?
A Fractional Marketing Analytics Manager is a senior analyst who specialises in the measurement of marketing performance — how channels are performing, how budget is being allocated, what the cost of acquiring a customer actually is, and how the value of that customer evolves over time. They sit at the intersection of marketing and data, speaking both languages fluently and translating between them for teams that are strong in one and not the other.
The best marketing analysts are sceptics. They push back on vanity metrics, question attribution models that seem too convenient, and build the measurement infrastructure that makes uncomfortable truths visible rather than hiding them.
Where they go deep
- Marketing attribution modelling (last-click, multi-touch, data-driven, media mix)
- CAC, LTV, and payback period calculation by channel and cohort
- Paid channel performance analysis (Meta, Google, TikTok, programmatic)
- Organic channel measurement (SEO, email, social, referral)
- Marketing dashboard design and reporting cadence
- Incrementality testing and experiment design
- Marketing data infrastructure (UTM standards, pixel setup, GA4 configuration)
- Budget allocation modelling and scenario planning
Fractional CSIO
Ex-SoundCloud
Fractional CRO
Ex-Heineken
Fractional CXO
Ex-McKenzie
Fractional GTM
Ex-Salesforce
Fractional Head of AI
Ex-GE Capital
Fractional COO
Ex-Glossier
Fractional CTO
Ex-Afterpay
Fractional CTO
Ex-Google
Fractional CPO
Ex-Pleo
Fractional CTO
Ex-BMW
Fractional CPO
Ex-@ Lego
Fractional CFO
Ex-We Are Brands
When to hire a Fractional Marketing Analytics Manager
- Your marketing attribution is broken and you know it but haven’t fixed it. Every marketing team running multiple channels has attribution issues. A fractional Marketing Analytics Manager diagnoses the specific failures and rebuilds the model that reflects reality.
- CAC is rising and you don’t have a clear picture of why. Rising CAC is a measurement problem as often as it’s a channel problem. A fractional marketing analyst disaggregates the causes and identifies where the real issue sits.
- Your agencies are reporting great numbers but revenue growth doesn’t match. Agency metrics are almost always optimised for what looks good in their reports, not what matters to your business. A fractional marketing analyst builds the independent measurement framework that holds agencies accountable.
- You’re planning to significantly scale marketing spend and need confidence in the model first. Scaling spend without a clean measurement model is how brands burn cash on channels that look good but don’t perform. A fractional marketing analyst builds the confidence before you commit the budget.
What does engagement look like?
Most companies engage a fractional Marketing Analytics Manager at 1–2 days per week on an ongoing retainer, aligned to the marketing planning and reporting calendar. Some companies prefer a sprint-based engagement focused on a specific measurement challenge — an attribution rebuild, a channel audit, or a unit economics model.
First 90 days typically includes
- Marketing measurement audit across all active channels
- Attribution model assessment and rebuild recommendation
- CAC and LTV model built and validated
- Channel performance dashboard designed and live
- UTM standards and tracking hygiene review
- Weekly marketing reporting cadence established
Hire a Fractional Marketing Analytics Manager
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Why the fractional model is surging
Marketing analytics is one of the most valuable and most often skipped investments in a scaling marketing function. Most marketing teams have analysts who do reporting and data scientists who build models — but few have someone whose specific expertise is the measurement of marketing performance. The fractional model gives marketing teams access to exactly that expertise at the engagement level that makes sense for their stage.
How Fractionus works
- Brief us once. Your channel mix, attribution setup, current reporting, and the marketing measurement problems you need to solve.
- Shortlist in days. Meet 2–3 vetted fractional Marketing Analytics Managers matched to your channels and business model.
- You choose. Review relevant work, check fit, and select your analyst.
- We handle everything else. Paperwork, billing, and smooth scale-up/scale-down.
What you’ll get — and measure
- CAC by channel calculated correctly and tracked weekly against a clean baseline
- Attribution model that the marketing team trusts and makes decisions from
- Agency accountability improving — external performance claims verified independently
- Budget allocation decisions grounded in actual channel contribution data
Fractional leaders from top brands
Frequently Asked Questions
Answers to the most common questions about working with a Fractional Marketing Analytics Manager through Fractionus
How is a Marketing Analytics Manager different from a general Data Analyst?
A general Data Analyst covers the full business data landscape. A Marketing Analytics Manager is a specialist whose entire focus is marketing measurement — attribution, channel performance, CAC, LTV, and the data infrastructure that supports marketing decisions. If your primary analytical challenge is in the marketing function, the specialist brings more relevant depth.
Can they work directly with our marketing platforms?
Yes. Fractional Marketing Analytics Managers work directly in Google Analytics 4, Google Ads, Meta Ads Manager, HubSpot, and most major marketing platforms, as well as data warehouse integrations with those sources. They configure the tracking, validate the data, and build the reporting from the platform level up.
How quickly can we start?
Most clients meet shortlists within a week and kick off within days after selection.
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