Hire a Ecommerce Fractional CFO
Hire a Fractional CFO who knows Ecommerce
Find a fractional CFO who understands ecommerce margins, growth cycles, and digital P&Ls. Get started today & meet your next CFO.
Sam
Fractional CFO
Ex-We Are Brands


What is a fractional CFO?
A fractionus.com fractional CFO is responsible for:
- Building and managing ecommerce P&Ls
- Create financial models tied to growth, retention, and ad spend
- Analyze contribution margin, LTV:CAC, and unit economics
- Implement finance tech stacks (Xero, A2X, Shopify, etc.)
- Support fundraising, investor reporting, and due diligence
- Manage compliance, payroll, and global tax infrastructure
Benefits of a fractional CFO
Fractional CFO’s can help you with:
- Setting up margin-aware forecasting for DTC and wholesale
- Linking Shopify, Amazon, and Xero into unified reporting
- Building pricing models for bundles, promos, and subscriptions
- Implementing FP&A dashboards for weekly reporting
- Supporting M&A, exits, or capital raises
- Catching accounting blind spots before your auditor does

Mike
Fractional CSIO
Ex-SoundCloud
Fractional CSIO
Ex-SoundCloud
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Dan
Fractional CRO
Ex-Heineken
Fractional CRO
Ex-Heineken

Mia
Fractional CXO
Ex-McKenzie
Fractional CXO
Ex-McKenzie

Paul
Fractional GTM
Ex-Salesforce
Fractional GTM
Ex-Salesforce
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Sara
Fractional Head of AI
Ex-GE Capital
Fractional Head of AI
Ex-GE Capital

Erin
Fractional COO
Ex-Glossier
Fractional COO
Ex-Glossier
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Wesley
Fractional CTO
Ex-Afterpay
Fractional CTO
Ex-Afterpay

Evangelia
Fractional CTO
Ex-Google
Fractional CTO
Ex-Google
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Magnus
Fractional CPO
Ex-Pleo
Fractional CPO
Ex-Pleo

Mike
Fractional CTO
Ex-BMW
Fractional CTO
Ex-BMW

Alex
Fractional CPO
Ex-@ Lego
Fractional CPO
Ex-@ Lego
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Sam
Fractional CFO
Ex-We Are Brands
Fractional CFO
Ex-We Are Brands
Who should hire a fractional CFO?
Fractional CFO’s are used by
- VC-backed DTC brands scaling fast
- Founders who need financial guidance, not overheads.
- Ecommerce startups doing over $10Mil+ ARR
- CEO’s who need to plug the CFO skill gaps immediately
Hire a Ecommerce Fractional CFO
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